Handicraft brand aims to increase presence in China

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BEIJING: A China-based Pakistani handicraft enterprise has said that it has formed many partnerships as people enjoy using its products and the company foresees an increase in the number of physical stores in China.

The brand, specialising in premium handmade scarves and carpets from Pakistan, India and Iran, boasts nine offline stores
in major Chinese cities including Beijing, Hangzhou, Shanghai, Xi’an, Nanjing, and Tianjin, art enterprise Asiya Sales Manager Yang Han told China Economic Net at the 2023 Beijing International Cultural and Tourism Consumption Expo.

With an effective distribution network based in Hangzhou, Asiya has become increasingly popular in China.

“Our products from Pakistan, India and Iran normally arrive in Hangzhou first, and then they are distributed to offline shops in other cities,” Yang said, adding that the handicrafts have the potential to penetrate smaller markets as well.

To this end, the company has formed a dedicated expo team to promote its products at various exhibitions in China.

“This year, we also participated in the China International Fair for Trade in Service (CIFTIS),” he said. “We plan to distribute our products from Hangzhou to various other cities, leveraging our established relationships.”

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