Coalition for Tobacco Control-Pakistan (CTC-Pak) showed its serious concerns on Pakistan Tobacco Company’s Collaboration with Khyber Pakhtunkhwa government regarding its new plantation drive on Hazara Motorway.
According to World Health Organization (WHO), Corporate Social Responsibility (CSR) activities are considered as advertising tool of the tobacco industry.
Government must understand the purpose behind CSR activities. It is the responsibly of government to reduce the consumption of tobacco.
In this respect, government’s collaboration with tobacco industry is facilitating the likelihood of promoting tobacco industry image hence increase in sales and usage of tobacco products.
Zeeshan Danish, CTC-Pak’s project Coordinator, has said that Tobacco wreaks havoc with the health of Pakistanis while creating a burden of more than 6 billion rupees on health budget.
In this respect, it does not suit well provincial authorities to collaborate with tobacco companies which is improving the corporate image of these companies.
Besides, environmental impacts of tobacco farming include massive use of water, large-scale deforestation, and contamination of the air and water systems.
Being a developing country, tobacco harms Pakistan on other fronts as well like environment, water and food insecurity. He said the KPK government must take notice of it and stop collaboration with the tobacco industry.