One of the leading insurance & takaful companies in Pakistan, IGI Life Vitality has signed an agreement with the National Women’s Badminton Champion of Pakistan, Palwasha Bashir. She will be the Pakistan’s Country Captain for the Vitality Running World Cup (VRWC) which is being held globally.
Under this agreement, Palwasha Bashir will be the torchbearer of inculcating an active and healthy lifestyle for Pakistanis as she will push the masses to get up and start running/walking for their own good, which will in turn benefit the society.
Speaking on the occasion, Ms. Palwasha said that one should lead an active and healthy lifestyle in order to remain fit and in shape. “My admiration and compassion for running goes beyond my fitness regime and helps me stay connected to nature. I am proud to represent a population of more than 210 million Pakistanis in this global running competition where it’ll help everyone achieve their fitness targets”, she added.
Also present on the occasion was Mr. Jahangir Nazar Haidery, Head of Marketing at IGI Life Vitality, who was of the view that the VRWC is the perfect platform to showcase the competitive spirit amongst nations which are more active in terms of their day to day routines, thus defeating the sedentary lifestyles.
With the inception of Vitality in Pakistan in 2019, when it tied up with IGI Life Insurance as the first active life insurance product, the message has been loud and clear – get active, and get rewarded since the Vitality policy gives its customers the opportunity to avail discounted food vouchers, mobile top ups, discounted cinema tickets and digital discounts from buy-one-get-one platforms as well as protection from unforeseen circumstances.